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IITF-2015 RAJASTHAN PAVILION IS A TREASURE OF DELIGHTFUL PRODUCTS MADE BY SKILLED HANDS


Jaipur, Rajasthan is an enchanting land - a mosaic of unsurpassable beauty where history and culture remain vibrantly alive and its wealth of forts and palaces resounding with tales of velour and chivalry bear testimony to the royalty of yesteryears.
 Tourists from all over the world throng here to experience the land - marvel at the legends of maharajas, the expansive desert sands, exotic wildlife and colorful festivity. Deeply steeped in tradition, Rajasthan is a repository of amazing handicrafts which bear the hallmark of excellent workmanship and superb quality and command sizeable markets world-wide. Indeed, Rajasthan is a treasure trove of delightful products made by gifted hands-Textiles, Ready-mades. Paintings, Blue Pottery, Marble ware and more... all of which are showcased in the Rajasthan  Pavilion.
Rajasthan is an enormous collage where forts and palaces-relics of an erstwhile princely order echo tales of velour and chivalry. Rajasthan’s vast desert sands, colorful festivity and exotic wildlife attract tourists from across the world for a unique experience of the land. Rajasthan Pavilion has been received more than once for the best and finest gold, silver and bronze medals at the International Trade Fair. Rajasthan pavilion is the centre of attraction of the visitors this time also as every year, because Rajasthan State is considered first not only in the country but in the world in the field of handicrafts.
            Immersed in tradition, it is a treasure – trove of superb handicrafts created by skilled craftsperson's whose excellent workmanship has earned the handicrafts global reputation. Today, skills that create competence and generate employability are visible in every sector of business and industry – textiles, handicrafts, IT, retail, construction, security, tourism & hospitality and more… all of which are showcased in the pavilion. Come; experience Rajasthan – the land of royalty and a sea of traditional and modern skills.
Pavilion Facade
            The pavilion’s structure, representative of a typical Rajasthani “Haveli”, has been decorated with blow-ups in line with this year’s theme of IITF- “Make in India". This theme is designed and developed by India Trade Promotion Organization (ITPO). Keeping this theme in the centre the entire Rajasthan pavilion has been decorated with the famous handicrafts of the State. Rajasthani printed sarees, Antique handicrafts, artistic toys, decorative items; furniture etc. has been prominently displayed here to visitors.
            In the arches and niches of the pavilion’s facia colorful blow-ups have been put up which reflect Rajasthan as a land of people with varied and amazing skills.
The Pavilion
            The imposing structure of the Rajasthan pavilion in its distinct Haveli-Style architecture calls the attention of every visitor. The main entrances of the pavilion has been decorated with the replica of Lord Ganesh Pol of Amer Fort of Jaipur in Jaipur style.
            This time the decoration of Rajasthan Pavilion has been completed under the supervision of Managing Director of Rajasthan Small Industries Development Corporation Ltd. as Nodal Agency of the Rajasthan Pavilion, Shri Jaswant Sampatram and Director of the Pavillion Shri Ravi Agarwal. This time "Craft Courtyard" typically made by handicraft artists of the state, its unique art is arranged such that the audience will feel wonderful mix of traditional and modernity.  
             Attractive dummy of "Camel” has been established to both side of the main entrance of the pavilion. Middle area of pavilion has been decorated to tourist destinations and tourism products of the state. A sale area has also been prepared on the first floor and backyard of the pavilion where Rajasthali Emporium and Private vender make Rajasthani and Jaipuri quilts available along with Rajasthani print sarees and other unique fabrics. The length and breadth of the pavilion accommodate blow-ups, informative panels, dummies, live demonstrations etc. The ground floor has been allocated to displays and live demos in consonance with this year’s theme.
            The ground floor has been earmarked for display. The stalls in the backyard offer packed food items, handicrafts, textiles and other products of Rajasthan. Rajasthan Tourism, Department of Information & Public Relations (DIPR) has been set up exhibitions etc. In the back of the hall famous delicacies of Rajasthan til papdi, Bikaner's salty-Bhujiya-wafer as well as other eating stalls is going to attract visitors.        
Theme of the Pavilion
            This year’s theme of the pavilion is in line with this year’s theme of IITF- “Make in India ". The pavilion showcases all the impressive facets of skilled entrepreneur and creation of opportunities for better livelihood for man & women. The sectors of textiles, handicrafts, retail, tourism & hospitality, construction, security, gems & jewelers, repair & servicing etc. are focused upon to project Rajasthan’s fast- forward in skill development.
Business Centre
            Here, a Bureau of Investment Promotion (BIP) offering guidance and financial assistance to entrepreneurs, while the Rajasthan Small Industries Corporation (RSIC) offers export infrastructure support and promotion of handicrafts and providing all business-related information to visiting entrepreneurs. Every part of the pavilion decorated with Rajasthani paintings.
Central Display Area
            The Central Display Area has been attractively done up by the Tourism Department of Rajasthan highlighting the historical and cultural attractions of the state which have made it a preferred destination for tourists from across India and around the world.
Take home delightful articles from Rajasthan
            The Rajasthan Small Industries Corporation Limited, Jaipur- the nodal agency responsible for setting up the Rajasthan State Pavilion, has its sales counters on the first floor for a variety of Textiles & Artifacts. Also on sale here are Leather Items & Mojaris, Readymade Garments, Handloom & Khadi and Eco-Friendly Jute Products, Wooden Articles, Handicrafts, Sarees, Furniture, Jaipuri Quilts etc.
JAIPURI QUILTS GETS APPRECIATION IN IITF
            A comprehensive and unbeatable range of different shapes and size of Jaipuri quilts is available at Rajasthan Pavilion."These quilts are very qualitative and light weight for long time use as the products are made by high grade pure cotton,"
            Price range of Jaipuri quilts available between Rs. 450 to Rs. 6,000 with plain, dyed, fancy cotton material or with viscose border, embroidery, appliqué works as well as printed, ring spun or open quality yarns. Manufacturing and exporting of all kinds of home furnishing products are high quality quilts for daily use. These are made up of finest material and are very warm and comfortable. The world famous Jaipuri pure cotton double-bed quilts with traditional Sanganeri hand block print are also available at the Quilt stall at Rajasthan Pavilion.
Jaipuri quilts are characterized by their incredible feather-weight lightness, softness and warmth. These good looking, fluffy, hand-made quilts are the specialty of Rajasthan. The elegant floral design on velvet Banarasi brocade border enhances the appearance of this quilt. A dark green shade makes it look dirt-free for years. It is double-hand stitched for better holding of velvet sheet and cotton filling.
The Magic of Thewa Art Attracting Visitors
Rajasthan's proficient Thewa artisans are attracting the visitors in great numbers. Particularly, women are much fascinated towards these jewelers.
Thewa art, the miniature carving gold on ornaments, of Rajasthan has made ​​a different identity in the world. This unique art originated in 17th century. Thewa artists elaborate gold minakari on coloured glasses. In this process, patterns of pure gold are created onto colored glass called 'Tharana' with the help of silver wiring 'wada'. Initially only red, blue, green coloured precious stones, diamonds, emerald were used in this art to design ornaments. These days, however, it is intricate on yellow, black and pink-coloured precious glasses as well.
Thewa art has begun more than 300 years ago in Pratapgarh region, near Chittorgarh. As history goes, this art was invented by Shri Nathu Lal Sonwal in 1707 in Rajasthan. The then Maharaja Sumant Singh promoted this and gave him the title of "RAJSONI". Till 1765, his family had a monopoly on this unique art and during the colonial period the Thewa art got famous in international market.
During the Victorian age, this art of jewellery became as renowned as several pieces of Thewa jewellery can still be seen in the collection of Queen Elizabeth. In 2004, the Government of India issued a postal stamp to encourage this unique art and since 1966 Thewa has won 8 national awards.
The Bazaar
            For the eager shoppers among you, there is the inviting bazaar, stocking delectable products from the land of the Maharajas - Rajasthan. Take your pick from Tilpatti, Papads, Pickles, Mangodi, Milk Products, Gajak, Ayurvedic Churan, Cold Drinks & Sharbat, Bikaneri Namkeen, Saunf Supari and Roasted Namkeen. Also available are Textiles, Handicrafts, Quilts and Lac Bangles.
Relax & refresh
            After having walked around the Pavilion, it's time to relax and refresh. Try some mouth-watering ready-to-eat packed food and then move on... with a gush of energy!
The Participants (Govt. Depts./PSUs)
            Participating Departments include Bureau of Investment Promotion (RIICO, RFC, CI) Department of Tourism, Rajasthan Handloom Development Corporation (RHDC), Rural Non-Farm Development Agency (RUDA), Rajasthan Khadi & Gramodyog Board, Bunkar Sangh (BS), Directorate of Mahila Adhikarta, Jaipur etc.
Attraction of Skilled Craftsmen
            Perfected Craftsmen of various parts of the state have been especially invited at this time in Rajasthan pavilion. Among them, Mr. Lal Chand Saini from Jaipur performing their art of "Miniature painting'' is unmatched. Similarly, Mr. Deepak Sankit of Jaipur exhibited unattended Jewelry Art, Mr. Jadgdish Prasad exhibited Terakotta, Mr. Dharmendra Singh Bhalla exhibited Kundan Meenakari at IITF-2015. Similarly, Mr. Zubair Ahmed came from Jaipur district of Rajasthan has demonstrated artistic "Juti-Mojari".