Kota (Rajasthan), Aiming at addressing gap
in media coverage on public health program, UNICEF India in a joint venture
with George Institute of Global Health, UK and prestigious Oxford University is on the way to develop
a certified critical skills appraisal program for media reporting on public
health with a particular focus on routine immunization. The critical skills
appraisal program developed by Oxford University would be used as a starting point
to develop a module which would then be offered to journalists as a
‘certification program’.
Chief of UNICEF Rajasthan office,
Samuel Mawunganidze told pre and post module on certified program development
workshops are being organized across the country. The first of series of pre
module development consultations was held in Chennai on September 1, followed
by Jaipur consultations on September 19, he further told. Similar consultations
would be held in Bhopal , Bhubaneswar ,
Guwati and in New Delhi
in upcoming months, he said.
The state UNICEF chief further
elaborated the entire program is being designed as an Oxford University
certified program with a scale – up possibility in terms of either a web based
course curriculum or modules integrated into the mass media education as a goal
and a target at the end of every three year.
The certified critical skills
appraisal program on public health would focus routine immunization particularly
and would stress on the need to start immunization and vaccination program as a
mission like Polio Eradication Program, said Kannan Krishnaswamy,
communications manager of George Institute for Global Health India and added
the duration of certified program would be deceived after the series of
consultations for the development of modules are over. It is for the first time
in the country that a certified program on media reporting on public health is
being developed to enable the journalists for accurate reporting on public
health with a particular focus on routine immunization, said Sonia Sarkar,
communication officer, UNICEF, India .
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