BANGALORE, Strategic Marketing Services is launching an exclusive Home
Buyer's Guide for the benefit of potential home buyers across India on June 6,
2014. The guide includes a dedicated segment for NRIs interested in making
property investments in India. This aims to save them from spending much time
and money on mediators and brokers for legal formalities.
Scanning information from various sources and spending hours on
the internet to make that buying decision will take a back seat with the launch
of the book. Home Buyer's Guide will provide a wealth of practical information
to home buyers pertaining to issues like fluctuating land prices, dreaded bank
loan formalities, secured localities, and state laws and regulations. The guide
has been strategically scheduled to be launched in the first week of June, just
when the first quarter of the financial year comes to a close and professionals
usually start looking for investment options.
Home Buyer's Guide also comes with a promotional and demand
generation forum for realtors. With multi-listing portals dominating the search
behavior of the majority of home buyers, this guide will assist them in making
informed decisions easily. Some of the added features of the guide are
dedicated segments for budget, mid-income, premium and NRI home buyers, expert
tips by representatives from banks, real estate industry, and analysts. It also
includes advertising and partnership s, state government regulations of 29
states and much more.
"The legal as well as taxation s of the real estate industry
being dynamic, the aim of this resource is to provide home buyers, realtors and
financial institutions a streamlined and comprehensive manual for
reference," said Suresh Thomas, GM, Strategic Marketing. "With an
extensive experience with realty clients, Strategic Marketing Services has a
grip on the nuances of the industry. The Home Buyer's Guide is an initiative
aimed at adding value to everyone in the realty sector."
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