Jaipur, The Pioneers of the Fine Bone China industry in
Indian market, Clay Craft India Pvt. Ltd, have recently collaborated with Celebrity Chef Sanjeev Kapoor to
develop and launch the premium range of Tableware products under the Brand
Sanjeev Kapoor.
Mr. Bharat
Agarwal Managing Director, Clay Craft India Pvt. Ltd said, “We
take pride in announcing our collaboration with the world renowned Celebrity Chef
Sanjeev Kapoor to launch Premium Fine Bone China Tableware under the brand
– Sanjeev Kapoor. It’s our strong belief that the brand
Sanjeev Kapoor will redefine the premium space in Fine Bone China category in
India. The product line is very versatile and offers wide product options to
consumers in terms of varied shapes and colours backed with our quality
manufacturing. The Sanjeev Kapoor range has
been designed to celebrate and reflect the joy of making food and presenting it
on a series of colorful and stylish platter. The products go through
stringent quality testing to ensure that the finest quality product reaches our
consumers.”
Commenting on the
product launch Chef Sanjeev Kapoor
said, “We are extremely
proud to have launched the stylish range of tableware products with Clay Craft
India Pvt. Ltd, which is a leading company in the Fine Bone China tableware
segment. Today, food is not merely limited to the
senses of taste and smell but has gone beyond this to also include the senses
of sight. I personally believe that food served tastes best,
when presented best. As the Indian
consumer grows their knowledge of food they are also becoming extremely exposed
to the variety of things that go along with food. The modern consumer is becoming
smarter in their choices hence there is a growing need for the industry as a
whole to evolve and meet these demands. Keeping this in mind, we have weaved in the lifestyle and
fashion elements in our newly introduced tableware Range, that
has been designed in the manner that the color schemes and shapes meet the
contemporary and changing preferences of consumers today.”
Mr.
Vishal Sinha, Business Head, SK Brands Pvt Ltd, elaborated on their product philosophy saying “Our
focus is to bring-in products that will add the lifestyle experiential
quotient to the house-ware and kitchenware segment as there is an
evolving trend for products, which are aesthetically
suited to modern settings. The SanjeevKapoor
range of products is at par with the global standards and redefines the
experience from pre-cooking, cooking to table arrangement and dining.”
The Sanjeev Kapoor range of Fine Bone China tableware
products have been carefully handcrafted in Jaipur, Rajasthan by the skilled
artisans. Ranging from elegant tea sets and ice cream cups to humble apple
bowls, each piece has been designed keeping in mind the changing lifestyle
preferences of the modern Indian consumer. Patrons can choose from a lively
range of colours including peach, light yellow, ice blue, purple, sand brown
and mint green. Adding a twist, one can choose accessories in different shapes
such as jelly dish, basket bowl, boat, and ramekin.
These trendy sets are part
of the exhilarating line of houseware products that have been recently launched
and made available at select stores of HomeTown located in Ahmedabad, Delhi (Rohini),
Noida, Gurgaon, Mumbai and Kolkata.
Price range: Rs. 544/- to Rs. 2188/-
Clay Craft
India Pvt. Ltd is known for manufacturing quality fine bone china products
which keep pace with international trends and our designed by skilled artist.
They have a series of products under the name the Gold Series which have
liquid gold utilize to manufacture these items, the Heritage Collection
which has been inspired by the rich cultural heritage of Rajasthan, the
recently launched ‘pyaala’ collection which has been designed for tea
lovers.
Considered as an
authority in the culinary world, Chef Sanjeev Kapoor foresees a huge
opportunity within this segment. The brand Sanjeev Kapoor
is committed to improvise and transform the entire Kitchen and Dining
experience of modern-day consumers by developing quality products that are
trendy, aesthetically suited to modern settings, functionally more effective
and safe.