Coca-Cola
launches World Cup campaign
New
Delhi: With the FIFA World Cup round the corner, soft drink giantCOCA COLA is launching its biggest ever global marketing campaign by
giving all fans a once in a lifetime opportunity to participate in the World
Cup fever.
Through the 'The World's Cup' campaign, Coca-Cola will create unrivalled
access, participation, empowerment and conversation with the goal of delivering
the most accessible and inclusive World Cup ever. 'The World's Cup' will be brought
to life through a number of key elements.Underpinning the entire campaign is
the longest ever FIFA World Cup Trophy Tour by Coca-Cola. It started in
September 2013 when Coca-Cola took the trophy on a journey spanning more than
92,000 miles with a visit to 90 countries to encapsulate the true spirit of the
campaign.The Cup came to India in Kolkata in the month of December 2013 as a
part of its journey.
To kick off the world's greatest sporting event, Coca-Cola invited fans from India to be part of the largest flag mosaic ever created and show the world the power of Football to bring people from different backgrounds and beliefs together.
The Happiness Flag is the size of a football pitch and was designed by Brazilian street artist Speto in partnership with an Argentinian artist. The flag is actually a giant mosaic, the largest ever created, constructed from photos and tweets submitted by fans from around the world.The 'One World, One Game' television and digital film goes live across the globe today and is the brand's invitation to the world to join tournament. The film, created in partnership with Widden+ Kennedy Sao Paulo,brings to life the stories of four football teams from four different corners of the world who have each overcome life's challenges through their love of the game.
To kick off the world's greatest sporting event, Coca-Cola invited fans from India to be part of the largest flag mosaic ever created and show the world the power of Football to bring people from different backgrounds and beliefs together.
The Happiness Flag is the size of a football pitch and was designed by Brazilian street artist Speto in partnership with an Argentinian artist. The flag is actually a giant mosaic, the largest ever created, constructed from photos and tweets submitted by fans from around the world.The 'One World, One Game' television and digital film goes live across the globe today and is the brand's invitation to the world to join tournament. The film, created in partnership with Widden+ Kennedy Sao Paulo,brings to life the stories of four football teams from four different corners of the world who have each overcome life's challenges through their love of the game.
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