Panasonic P31 is the latest addition to 'P' series
Mumbai,India is a booming market for the telecommunications
industry and provides immense opportunities for handset manufacturers today.
The smartphone market continues to drive the overall growth for the phone
market - given that there is a huge potential for its penetration in
India. Various factors contributing to this market include a large
availability of affordable devices appended by application stores which are
continuously increasing the ''wow' factor as they help increase smartphone
utility and user experience.
Even though the Indian smartphone market is on a high growth
path, the country still offers enormous possibilities for newer players to
enter and garner the best of the prospects offered by this space. In line
with this, having a first-hand understanding of the marketplace and after a
detailed understanding of the consumer requirements, Panasonic India
conducted a thorough study and with its strong focus on India, the brand
marked its entry in the smartphone market with the launch of the P51,
this was very soon followed by a series of launches by the company
continuously enhancing its market offering.
Encouraged by the success of its previous smartphones in the
Indian market, Panasonic, the global leader in consumer technologies, has
recently unveiled its latest smartphone - P31. This latest
offering from the company is developed in-line with the brand's
promise and tag line "Play Life, Ur Way" showcasing
its proficiency to innovate and offer its customers with unique
software and hardware based features specifically designed for the
Indian market.
Panasonic P31 is the latest addition to 'P' series of
smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz
Quad Core smartphone, running on Android[]TM] 4.2.2
(Jelly Bean) with 8MP Full HD capable autofocus camera and
2000 mAh battery. The smartphone is already available to consumers in India
at the best price of Rs. 11,990. This is the best priced android
smart phone under Rs 15000.
With the launch of Panasonic P31, Panasonic has introduced
its "Play Life" bouquet of features giving the customers a
customizable user experience, where smartphone understands gestures,
organizes users music library, let's one multi-task while watching videos,
switches the smartphone modes to ensure that one never runs out of
battery and many more.
Innovation enhanced through applications and design
Panasonic with its latest smartphone launch
introduced 'Play Life' UI with four core innovative features where
the smartphone understands gestures with its 'Gesture Play', draw-to-unlock
gesture based feature, lets you multi-task while you play videos, with its
innovative 'Pop-i Player', organizes music with 'Music
café' and switches battery use modes with its 'Ultimate Saver' feature.
Panasonic also introduced the 'Heat-Sink' design based
feature for maintaining device temperature through controlled heat
dissipation, which is a major concern nowadays, as we see a huge increase in
heating-up of devices due the increase in the CPU clock
speed and multimedia usage.
Panasonic P31 is promoted by the youth brand
ambassador Varun Dhawan, the actor of Main Tera Hero and
Student of the Year film fame.
With the launch of these devices, Panasonic India is
assured of the fact that its new offerings will deliver a remarkable mobile
experience to its consumers. Syndicating great functionality and design,
accompanied by a comprehensive system of applications, Panasonic India
is positive that their consumers will yet again repose their faith in the
company for 'A Better Life, A Better World'.
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