Jaipur, Chief Minister Vasundhara Raje launched the first of its kind initiative in the country ‘Annapurna Bhandar Yojna’, a public private partnership (PPP) scheme for providing multi-brand products of daily consumption at fair price shops (FPS). As per this, Public Distribution System would be modernized by providing better quality multi-brand consumer goods at competitive prices to the general public through FPS. To this effect, Rajasthan State Food and Civil Supplies Corporation and Future Consumer Enterprise Ltd. (FCEL), a Future Group company, signed an agreement at the Chief Minister Office on Thursday.
The CM said that with this agreement a new era of PPP model started in the history of India’s Public Distribution System. Annapurna Bhandar Yojna would strengthen government’s effort in bringing about a positive change and bettering the daily lives of the people of Rajasthan, she said. Annapurna Bhandar stores would act as malls for the villages of Rajasthan, she added.
Smt. Raje said that this would become India’s biggest entrepreneurship drive with 5,000 FPS dealers turning into entrepreneurs with Annapurna Bhandar. She further added that she got inspiration of this model from a store at Tamatia village in Dungarpur district during her visit where ration shop, small bank, khaad-beej and grocery products were being made available at one place.
CEO of Future Group Shri Kishore Biyani said that it was an honour to be part of this unique PPP model with Rajasthan government. "We are committed to take the benefits of modern retail through the fair prices shops to the common people of Rajasthan," he said.
Highlighting the details of scheme, Principal Secretary Food and Civil Supplies Dr. Subodh Agrawal said that this innovative PPP model would have dual benefit for the Public Distribution System and the modern retail. At the end, it would profit the general public of urban, semi-rural and rural areas of the state.
He said that in the first phase, the scheme would be operational through 5000 Fair Price shops throughout the state. As a pilot run, this scheme was launched through 5 shops in Jaipur city and one at Udaipur by supplying multi-brand daily consumption products.
Dr. Agarwal said that as a private partner, Future Group would supply better quality consumer goods at affordable prices at the FPS as well as impart training to the dealers for use of modern techniques of retail trade and management and implement best modern retail practices. These Fair Price Shops would now have additional goods such as edible oil, ghee, pulses, jaggery, spices, different types of attas such as maida, besan, rava, pickles, sauces,personal care products such as talcum powder, hair oil, shampoo, creams and other consumer products.
Chief Secretary C.S. Rajan, other senior officers were also present on this occasion.