Jaipur, Chief Minister Vasundhara Raje launched the first of its kind
initiative in the country ‘Annapurna Bhandar Yojna’, a public private
partnership (PPP) scheme for providing multi-brand products of daily
consumption at fair price shops (FPS). As per this, Public Distribution System
would be modernized by providing better quality multi-brand consumer goods at
competitive prices to the general public through FPS. To this effect,
Rajasthan State Food and Civil Supplies Corporation and Future Consumer
Enterprise Ltd. (FCEL), a Future Group company, signed an agreement at the Chief
Minister Office on Thursday.
The CM said that with
this agreement a new era of PPP model started in the history of India’s Public
Distribution System. Annapurna Bhandar Yojna would strengthen government’s
effort in bringing about a positive change and bettering the daily lives of the
people of Rajasthan, she said. Annapurna Bhandar stores would act as malls for
the villages of Rajasthan, she added.
Smt. Raje said that
this would become India’s biggest entrepreneurship drive with 5,000 FPS dealers
turning into entrepreneurs with Annapurna Bhandar. She further added that she
got inspiration of this model from a store at Tamatia village in Dungarpur
district during her visit where ration shop, small bank, khaad-beej and
grocery products were being made available at one place.
CEO of Future Group
Shri Kishore Biyani said that it was an honour to be part of this unique PPP
model with Rajasthan government. "We are committed to take the benefits of
modern retail through the fair prices shops to the common people of
Rajasthan," he said.
Highlighting the
details of scheme, Principal Secretary Food and Civil Supplies Dr. Subodh
Agrawal said that this innovative PPP model would have dual benefit for the
Public Distribution System and the modern retail. At the end, it would profit
the general public of urban, semi-rural and rural areas of the state.
He said that in the
first phase, the scheme would be operational through 5000 Fair Price shops
throughout the state. As a pilot run, this scheme was launched through 5 shops
in Jaipur city and one at Udaipur by supplying multi-brand daily consumption
products.
Dr. Agarwal said that
as a private partner, Future Group would supply better quality consumer goods
at affordable prices at the FPS as well as impart training to the dealers for
use of modern techniques of retail trade and management and implement best
modern retail practices. These Fair Price Shops would now have additional goods
such as edible oil, ghee, pulses, jaggery, spices, different types of attas
such as maida, besan, rava, pickles, sauces,personal care products such as
talcum powder, hair oil, shampoo, creams and other consumer products.
Chief Secretary C.S. Rajan, other senior officers were also
present on this occasion.
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