-By : G.N.Bhatt
Jaipur,Rajasthan is a treasure
trove of delightful products made by gifted hands-Textiles, Ready-mades.
Paintings, Blue Pottery, Marble ware and more... all of which are showcased in
the Rajasthan Pavilion at the India International Trade Fair IITF 2014 being
organised in New Delhi.
Rajasthan
Pavilion has received more than once the best and finest gold, silver and
bronze medals at the International Trade Fair. Rajasthan pavilion is the centre
of attraction of the visitors this time also as every year, because Rajasthan
State is number one not only in the country but in the world in the field of
handicrafts.
Immersed
in tradition, it is a treasure – trove of superb handicrafts created by skilled
craftsperson's whose excellent workmanship has earned the handicrafts global
reputation. Textiles, handicrafts, IT, retail, construction, security, tourism
& hospitality and more… all of which are showcased in the pavilion.
Pavilion
Facade
The
pavilion’s structure, representative of a typical Rajasthani “Haveli”, has been
decorated with blow-ups in line with this year’s theme of IITF- “Women entrepreneurs ". This theme is
designed and developed by India Trade Promotion Organization (ITPO). Keeping
this theme in the centre the entire Rajasthan pavilion has been decorated with
the famous handicrafts of the State. Rajasthani printed sarees, Antique handicrafts,
artistic toys, decorative items; furniture etc. has been prominently displayed
here to visitors.
The
Pavilion
The
imposing structure of the Rajasthan pavilion in its distinct Haveli-Style
architecture calls the attention of every visitor. The main entrances of the
pavilion has been decorated with the replica of Lord Ganesh Pol of Aamer Fort
of Jaipur in Jaipur style and have prepared the artifact of Tonk's Sunhari
Kothi according to main theme of trade fair fashioned by artisans of Rajasthan.
Attractive
artifact of "Jaigarh Cannon” has been established to both side of the main
entrance of the pavilion. Middle area of pavilion has been decorated with
tourist destinations and tourism products of the state. The length and breadth
of the pavilion accommodate blow-ups, informative panels, dummies, live
demonstrations etc. The ground floor has been allocated to displays and live
demos in consonance with this year’s theme.
Theme
of the Pavilion
This
year’s theme of the pavilion is in line with this year’s theme of IITF- “Women entrepreneurs ". The pavilion
showcases all the impressive facets of Women entrepreneur and
creation of opportunities for better livelihood for women. The sectors of
textiles, handicrafts, retail, tourism & hospitality, construction,
security, gems & jewelers, repair & servicing etc. are focused upon to
project Rajasthan’s fast- forward in skill development for employment of women.
And all this is in harmony with the traditional skills handed down from generation
to generation as seen in handicrafts and textile creations of Rajasthan.
Business
Centre
Here,
a Bureau of Investment Promotion (BIP) cell is offering guidance and financial
assistance to entrepreneurs, while the Rajasthan Small Industries Corporation
(RSIC) offers export infrastructure support and promotion of handicrafts and
providing all business-related information to visiting entrepreneurs. Every
part of the pavilion is decorated with Rajasthani
paintings.
Central
Display Area
The
Central Display Area has been attractively done up by the Tourism Department of
Rajasthan highlighting the historical and cultural attractions of the state
which have made it a preferred destination for tourists from across India and
around the world.
Sales
Counters on First Floor
Take
home delightful articles from Rajasthan
The
Rajasthan Small Industries Corporation Limited, Jaipur- the nodal agency
responsible for setting up the Rajasthan State Pavilion, has its sales counters
on the first floor for a variety of Textiles & Artifacts. Also on sale here
are Leather Items & Mojaris, Readymade Garments, Handloom & Khadi and
Eco-Friendly Jute Products, Wooden Articles, Handicrafts, Sarees, Furniture,
Jaipuri Quilts etc.
JAIPURI
QUILTS APPLAUDED IN DELHI TRADE FAIR
A
comprehensive and unbeatable range of different shapes and size of Jaipuri quilts is available at Rajasthan Pavilion."These quilts are very
qualitative and light weight, are for long time use as the products are made of
high grade pure cotton,"
Price
range of Jaipuri quilts available between Rs. 1000 to Rs. 18,000 with plain,
dyed, fancy cotton material or with viscose border, embroidery, appliqué works
as well as printed, ring spun or open quality yarns. These are made up of
finest material and are very warm and comfortable. The world famous Jaipuri
pure cotton double-bed quilts with traditional Sanganeri hand block print are also
available at the Quilt Hut in Rajasthan Pavilion.
Magic of Thewa Art Attracting the Visitors
Rajasthan's proficient Thewa
artisans are attracting the visitors particularly the women in great
numbers.
Thewa art, the miniature carving
gold on ornaments, of Rajasthan has made a different identity in the world.
This unique art originated in 17th century. Initially only red, blue, green
coloured precious stones, diamonds, emerald were used in this art to design
ornaments. These days, however, it is intricate on yellow, black and
pink-coloured precious glasses as well.
The
Bazaar
For
the eager shoppers among you, there is the inviting bazaar, stocking delectable
products from the land of the Maharajas - Rajasthan. Take your pick from
Tilpatti, Papads, Pickles, Mangodi, Milk Products, Gajak, Ayurvedic Churan,
Cold Drinks & Sharbat, Bikaneri Namkeen, Saunf Supari and Roasted Namkeen.
Also available are Textiles, Handicrafts, Quilts and Lac Bangles.
Relax
& refresh
After
having walked around the Pavilion, it's time to relax and refresh. Try some
mouth-watering ready-to-eat packed food and then move on... with a gush of
energy!
Attraction
of perfected Craftsmen
Perfected Craftsmen in various
parts of the state have been especially invited at this time in Rajasthan
pavilion. Among them, Mr. Gopal Prasad Sharma from Jaipur performing their art
of "Miniature painting'' is unmatched. Similarly, Mrs. Nainsi Sharma of
Jaipur is exhibiting unattended Jewelry and similarly, Mr. Chandra Gurjar has
come from Jodhpur district of Rajasthan to demonstrate artistic "Jutiyon
Mojdion".
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