Jaipur, Rajasthan is an
enchanting land - a mosaic of unsurpassable beauty where history and culture
remain vibrantly alive and its wealth of forts and palaces resounding with
tales of velour and chivalry bear testimony to the royalty of yesteryears.
Tourists from all over the world
throng here to experience the land - marvel at the legends of maharajas, the
expansive desert sands, exotic wildlife and colorful festivity. Deeply steeped
in tradition, Rajasthan is a repository of amazing handicrafts which bear the
hallmark of excellent workmanship and superb quality and command sizeable
markets world-wide. Indeed, Rajasthan is a treasure trove of delightful
products made by gifted hands-Textiles, Ready-mades. Paintings, Blue Pottery,
Marble ware and more... all of which are showcased in the Rajasthan Pavilion.
Rajasthan is an
enormous collage where forts and palaces-relics of an erstwhile princely order
echo tales of velour and chivalry. Rajasthan’s vast desert sands, colorful
festivity and exotic wildlife attract tourists from across the world for a
unique experience of the land. Rajasthan Pavilion has been received more than
once for the best and finest gold, silver and bronze medals at the
International Trade Fair. Rajasthan pavilion is the centre of attraction of the
visitors this time also as every year, because Rajasthan State is considered
first not only in the country but in the world in the field of handicrafts.
Immersed
in tradition, it is a treasure – trove of superb handicrafts created by skilled
craftsperson's whose excellent workmanship has earned the handicrafts global
reputation. Today, skills that create competence and generate employability are
visible in every sector of business and industry – textiles, handicrafts, IT,
retail, construction, security, tourism & hospitality and more… all of
which are showcased in the pavilion. Come; experience Rajasthan – the land of
royalty and a sea of traditional and modern skills.
Pavilion Facade
The
pavilion’s structure, representative of a typical Rajasthani “Haveli”, has been
decorated with blow-ups in line with this year’s theme of IITF- “Make in
India". This theme is designed and developed by India Trade Promotion
Organization (ITPO). Keeping this theme in the centre the entire Rajasthan
pavilion has been decorated with the famous handicrafts of the State.
Rajasthani printed sarees, Antique handicrafts, artistic toys, decorative
items; furniture etc. has been prominently displayed here to visitors.
In
the arches and niches of the pavilion’s facia colorful blow-ups have been put
up which reflect Rajasthan as a land of people with varied and amazing skills.
The Pavilion
The
imposing structure of the Rajasthan pavilion in its distinct Haveli-Style
architecture calls the attention of every visitor. The main entrances of the
pavilion has been decorated with the replica of Lord Ganesh Pol of Amer Fort of
Jaipur in Jaipur style.
This
time the decoration of Rajasthan Pavilion has been completed under the
supervision of Managing Director of Rajasthan Small Industries Development
Corporation Ltd. as Nodal Agency of the Rajasthan Pavilion, Shri Jaswant
Sampatram and Director of the Pavillion Shri Ravi Agarwal. This time
"Craft Courtyard" typically made by handicraft artists of the state,
its unique art is arranged such that the audience will feel wonderful mix of
traditional and modernity.
Attractive
dummy of "Camel” has been established to both side of the main entrance of
the pavilion. Middle area of pavilion has been decorated to tourist
destinations and tourism products of the state. A sale area has also been
prepared on the first floor and backyard of the pavilion where Rajasthali
Emporium and Private vender make Rajasthani and Jaipuri quilts available along
with Rajasthani print sarees and other unique fabrics. The length and breadth
of the pavilion accommodate blow-ups, informative panels, dummies, live
demonstrations etc. The ground floor has been allocated to displays and live
demos in consonance with this year’s theme.
The
ground floor has been earmarked for display. The stalls in the backyard offer
packed food items, handicrafts, textiles and other products of Rajasthan.
Rajasthan Tourism, Department of Information & Public Relations (DIPR) has
been set up exhibitions etc. In the back of the hall famous delicacies of
Rajasthan til papdi, Bikaner's salty-Bhujiya-wafer as well as other eating
stalls is going to attract visitors.
Theme of the Pavilion
This
year’s theme of the pavilion is in line with this year’s theme of IITF- “Make
in India ". The pavilion showcases all the impressive facets of
skilled entrepreneur and
creation of opportunities for better livelihood for man & women. The
sectors of textiles, handicrafts, retail, tourism & hospitality,
construction, security, gems & jewelers, repair & servicing etc. are
focused upon to project Rajasthan’s fast- forward in skill development.
Business Centre
Here,
a Bureau of Investment Promotion (BIP) offering guidance and financial
assistance to entrepreneurs, while the Rajasthan Small Industries Corporation
(RSIC) offers export infrastructure support and promotion of handicrafts and
providing all business-related information to visiting entrepreneurs. Every
part of the pavilion decorated with Rajasthani paintings.
Central Display Area
The
Central Display Area has been attractively done up by the Tourism Department of
Rajasthan highlighting the historical and cultural attractions of the state
which have made it a preferred destination for tourists from across India and
around the world.
Take home delightful
articles from Rajasthan
The
Rajasthan Small Industries Corporation Limited, Jaipur- the nodal agency
responsible for setting up the Rajasthan State Pavilion, has its sales counters
on the first floor for a variety of Textiles & Artifacts. Also on sale here
are Leather Items & Mojaris, Readymade Garments, Handloom & Khadi and
Eco-Friendly Jute Products, Wooden Articles, Handicrafts, Sarees, Furniture,
Jaipuri Quilts etc.
JAIPURI QUILTS GETS
APPRECIATION IN IITF
A
comprehensive and unbeatable range of different shapes and size of Jaipuri
quilts is available at Rajasthan Pavilion."These quilts are very
qualitative and light weight for long time use as the products are made by high
grade pure cotton,"
Price
range of Jaipuri quilts available between Rs. 450 to Rs. 6,000 with plain,
dyed, fancy cotton material or with viscose border, embroidery, appliqué works
as well as printed, ring spun or open quality yarns. Manufacturing and
exporting of all kinds of home furnishing products are high quality quilts for
daily use. These are made up of finest material and are very warm and
comfortable. The world famous Jaipuri pure cotton double-bed quilts with
traditional Sanganeri hand block print are also
available at the Quilt stall at Rajasthan Pavilion.
Jaipuri quilts are
characterized by their incredible feather-weight lightness, softness and
warmth. These good looking, fluffy, hand-made quilts are the specialty of
Rajasthan. The elegant floral design on velvet Banarasi brocade
border enhances the appearance of this quilt. A dark green shade makes it look
dirt-free for years. It is double-hand stitched for better holding of velvet
sheet and cotton filling.
The Magic of Thewa
Art Attracting Visitors
Rajasthan's
proficient Thewa artisans are attracting the visitors in great numbers.
Particularly, women are much fascinated towards these jewelers.
Thewa art, the
miniature carving gold on ornaments, of Rajasthan has made a different
identity in the world. This unique art originated in 17th century. Thewa
artists elaborate gold minakari on coloured glasses. In this process, patterns
of pure gold are created onto colored glass called 'Tharana' with the help of
silver wiring 'wada'. Initially only red, blue, green coloured precious stones,
diamonds, emerald were used in this art to design ornaments. These days,
however, it is intricate on yellow, black and pink-coloured precious glasses as
well.
Thewa art has begun
more than 300 years ago in Pratapgarh region, near Chittorgarh. As history
goes, this art was invented by Shri Nathu Lal Sonwal in 1707 in Rajasthan. The
then Maharaja Sumant Singh promoted this and gave him the title of
"RAJSONI". Till 1765, his family had a monopoly on this unique art
and during the colonial period the Thewa art got famous in international
market.
During the Victorian
age, this art of jewellery became as renowned as several pieces of Thewa
jewellery can still be seen in the collection of Queen Elizabeth. In 2004, the
Government of India issued a postal stamp to encourage this unique art and
since 1966 Thewa has won 8 national awards.
The Bazaar
For
the eager shoppers among you, there is the inviting bazaar, stocking delectable
products from the land of the Maharajas - Rajasthan. Take your pick from
Tilpatti, Papads, Pickles, Mangodi, Milk Products, Gajak, Ayurvedic Churan,
Cold Drinks & Sharbat, Bikaneri Namkeen, Saunf Supari and Roasted Namkeen.
Also available are Textiles, Handicrafts, Quilts and Lac Bangles.
Relax & refresh
After
having walked around the Pavilion, it's time to relax and refresh. Try some
mouth-watering ready-to-eat packed food and then move on... with a gush of
energy!
The Participants
(Govt. Depts./PSUs)
Participating
Departments include Bureau of Investment Promotion (RIICO, RFC, CI) Department
of Tourism, Rajasthan Handloom Development Corporation (RHDC), Rural Non-Farm
Development Agency (RUDA), Rajasthan Khadi & Gramodyog Board, Bunkar Sangh
(BS), Directorate of Mahila Adhikarta, Jaipur etc.
Attraction of Skilled
Craftsmen
Perfected Craftsmen
of various parts of the state have been especially invited at this time in
Rajasthan pavilion. Among them, Mr. Lal Chand Saini from Jaipur performing
their art of "Miniature painting'' is unmatched. Similarly, Mr. Deepak
Sankit of Jaipur exhibited unattended Jewelry Art, Mr. Jadgdish Prasad
exhibited Terakotta, Mr. Dharmendra Singh Bhalla exhibited Kundan Meenakari at
IITF-2015. Similarly, Mr. Zubair Ahmed came from Jaipur district of Rajasthan
has demonstrated artistic "Juti-Mojari".
एक टिप्पणी भेजें